The OS for
modern commerce
Our vision is to become the worldwide standard for automated seller fulfilled infrastructure, making zero-error warehouse management accessible to every scale of online sellers.
The Problem
Seller growth breaks operations.
SMB merchants are scaling across multiple marketplaces, but fulfillment still runs on spreadsheets. Enterprise systems are too expensive. Lightweight tools are too fragmented. Sellers need affordable infrastructure that scales with them.
Shipolog's AI-powered fulfillment OS.
One platform to centralize orders, sync inventory, automate pick-pack workflows, audit fulfillment accuracy, and create shipping labels through integrated APIs. Sellers start free and expand naturally through order volume warehouse/operator users, Shipolog-generated labels, channels, and multi-warehouse workflows.,
The Solution
Why Now
• Small and midsize seller market is massive — and underserved.
• They control more than 30% of GMV
• Fulfillment complexity is increasing across channels
• AI enables automation that was previously impossible
• SMBs demand affordable, scalable tools to survive and grow
Business Model
Land free. Expand with order volume, warehouse users, and label creation.
Sellers start free under 500 orders/month. As they scale, Shipolog revenue grows through $0.25 per order received, $299/month per additional warehouse/operator user, and $0.10 per Shipolog-generated shipping label. High-volume sellers, 3PLs, and multi-warehouse operators move into custom plans with advanced automation, integrations, and support.
Example: a seller at 5,000 orders/month, with 3 additional warehouse/operator users and 4,000 Shipolog-generated labels/month, generates $2,547/month if all monthly orders are billed under the Scale plan
Shipolog today
Driving the future of commerce through scalable AI and proven operational excellence.
$10M+
Merchant GMV Supported
Reliable infrastructure supporting high-volume order flows for global merchants.
99.9%
Fulfillment Accuracy
AI-driven auditing helps prevent quantity, product, and shipping-label mismatches across multiple channels.
+$
Positive cash flow
Cash-flow positive within weeks of launch, driven by rapid adoption from paying customers.
80%
Free-to-Paid Conversion
“80% free-to-paid conversion in early cohorts; 0% churn to date across initial paying customers
Shipolog is free forever for sellers with
less than 500 orders/month
Our Target Market
U.S. e-commerce is massive, concentrated, and increasingly seller-led — but fulfillment operations remain fragmented for SMB merchants.
$740B
Combined Ecosystem GMV
GMV through Shipolog’s core integration ecosystems: Amazon, Shopify, Walmart, and eBay represent roughly 60% of U.S. online commerce.
2.5B+
Target orders and shipments by SMB sellers
2.5B+ annual orders modeled using $200–$205 U.S. ecommerce AOV and representing 60% of U,S. online commerce.
150K+
Target U.S. SMB sellers
Sellers scaling beyond 500 orders/month and outgrowing spreadsheets, marketplace portals, and disconnected fulfillment tools.
The Leadership Team
Built by Commerce, AI, and Logistics Operators
We are a New York-based tech company. Our core team has over 100 years of experience in eCommerce, AI, and logistics. Key members have led transformative projects in marketplace integrations and seller tools.
Ray Ataol Ay
Founder & CEO
Founded and managed a Microsoft Gold Certified software company for 25 years. Started Shipolog after solving fulfillment bottlenecks in his family’s e-commerce operation, helping it scale 10x in one year.
Saurabh Abhyankar
Chief Technology Officer
Certified Microsoft developer with 15+ years building functional, accessible, user-centered software experiences
Kutluk Uslu
Chief Operating Officer
Operations, business development, and M&A executive with deep experience scaling technology and logistics workflows
Request the
Investor Deck
We are always eager to discuss our vision and market opportunity with potential partners. Reach out to request our latest deck or schedule a call.